The most personalised bridal shop in Melbourne
The GAB interviews Jo Burkandt of Silk and Style Bridal:
What’s the story behind Silk and Style Bridal?
I started the business as I wanted to provide brides with a luxury service boutique that is all about them. There are so many bridal stores that brides share their special moment with other brides (and their overly opinionated not-so- support crew). For me it’s all about quality of product and service. I have the most stunning modern bridal gowns from Australian Designers. My boutique is small and that’s because I personally service every client that comes in.
What are your products?
My premium label, made-to-measure bridal gowns are from Fara Almasi. She is an excellent couturier who designs to give compliment to women’s shapes. Whether you have gorgeous curves or a slender figure we have a gown to suit you. I also have gowns from Melbourne Designers that are the last of their kind for reasons such as they cannot source the fabric or lace any longer. Therefore they have to change the gown/design.
What do you offer that is unique / different to other businesses?
Brides have a private dressing room to try on designer gowns that are made-to-measure in Australia. I have a stunning Perth Designer in as my premium label. I also have some stunning Australian Designer gowns from Melbourne couturiers. My boutique reflects my gowns and that is simple elegance. My brides want a gown that they feel beautiful in but in a more simple elegance manner.
What has been the biggest challenge of having the business?
In such a competitive industry as this, it’s about letting the brides know that we have something quite beautiful and unique. There is so much choice and they all look lovely in the magazines and internet photos. But quality cannot be masked in real life. Quality in a wedding dress starts with the design, the fabric and the cut and ends with how the bride feels mentally and physically in her gown.
What can be expected in the coming months?
More stunning gowns from Australian Designers. I work with some Designers in Melbourne to sell their last stock gowns so when these designs come in, they go out. That means there is always new gowns in the boutique.
Silk and Style Bridal
a: 724 Mt Alexander Road, Moonee Ponds 3039, Victoria