Move aside, boring bikes.


Just Ride It! is the place to go for the hottest fixies (fixed gear bikes) in Melbourne, and they ship Australia wide. They even launched a second shop in Perth earlier this year to keep up with demand. The company burst onto the international bike scene owing, in part, to the motto ‘name a price, we’ll build it’ and the strikingly unique bikes that are created as a result. Just Ride It! has created custom bikes for internationally renowned companies including BMW, Audi, Williams F1, Pure Blonde and Fitness First.

  Anything is possible – we can and will create a bike from your wildest dreams.

Founder Steve Atkinson explains that when it comes to Just Ride It! bikes, the sky’s the limit: “We have no boundaries – we’re a full custom bike shop. We can build anything from tandems, unicycles, trikes. But we specialise in single-speed and fixed-gear bikes.”


And the totally unique bikes are turning heads. “’Wow!’ is the normal reaction we get [when people walk into the shop].” Steve says. “People are starting to really subscribe to the fact that anything is possible and we can and will create a bike from your wildest dreams.”

 No lycra. No messing about. JustRideIt!

Steve and his team of trained professionals put the top-quality Just Ride It! bikes together by hand at their Fitzroy shop. “All our staff ride so we know what it takes to produce a good-quality product.” Steve explains.


Their no-messing-about approach to cycling appeals to city cyclists who want a bike that rides well, looks good and gets them through the city streets with ease. Their ethos is ‘No lycra. No messing about. JustRideIt!’

The eye-catching bikes are rooted in a true passion for creating unique products that people can be truly proud of and excited by. Just Ride It! don’t just churn out mass-produced bikes or bikes shipped in from China: “Our passion is what we do.” Steve explains. “We look like no other bike brand on the market. We think differently and solve cyclists problems and meet their needs.”


Just Ride It! runs group rides for their fans every month and are now starting educational workshops to teach people the basics of bike building. They’re also renting tandem bikes in Melbourne (1 hour $30, 2 hours $50, 24 hours $160). To find out more, visit http://justrideit.com.au/.


Just Ride It!
w: http://justrideit.com.au/
t: 1300 743 348
a: 246 Brunswick Street, Fitzroy VIC / 926 Hay Street, Perth WA
(Just Ride It! ships Australia wide.)

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